Samsung Sets Sights on XR Dominance with New ‘Samsung Glasses’ Trademark

In the rapidly evolving world of technology, Samsung has made a significant move by registering a trademark for “Samsung Glasses.” This development hints at the company’s foray into the world of extended reality (XR), potentially setting the stage for a new category of wearable tech that might include augmented reality (AR) and virtual reality (VR) headsets, along with other smart devices.

Key Takeaways

  • Samsung has filed a trademark for “Samsung Glasses” in the UK, suggesting a possible entry into the smart glasses market.
  • The trademark encompasses a range of products, including VR and AR headsets, smartphones, and headphones.
  • Samsung’s collaboration with Google and Qualcomm indicates a focus on developing an XR ecosystem.
  • The anticipated XR device from Samsung might be positioned as a competitor to Apple’s Vision Pro.
  • Rumours suggest a potential launch of Samsung’s XR device in late 2024 with a price tag of around $2000.
  • Qualcomm is reportedly working on a more powerful XR chipset, which could be integral to Samsung’s device.
  • Samsung’s entry into this market could signify a significant shift in wearable technology, with implications for both consumer and enterprise sectors.
Samsung Glasses Trademark
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Samsung Glasses: A Glimpse into the Future

The Trademark and Its Implications

Samsung’s trademark registration for “Samsung Glasses” marks a pivotal step in the company’s exploration of wearable technology. Filed on August 21, 2023, and approved on November 10, 2023, the trademark covers various product categories, including AR headsets, VR headsets, headphones, smartphones, and smart glasses​​​​​​.

Collaborative Efforts in XR Technology

Samsung’s venture into the XR space is a collaborative journey. The company is working closely with Google and Qualcomm, leveraging Google’s software expertise and Qualcomm’s hardware prowess. This collaboration aims to create a robust XR ecosystem, integrating advanced technologies and possibly setting new standards in wearable devices​​​​.

Competition with Apple Vision Pro

One of the most intriguing aspects of Samsung’s move is the potential competition with Apple’s Vision Pro. With rumours suggesting a pricing strategy of around $2000, Samsung’s XR device might offer a more affordable alternative to Apple’s high-end offering, priced at $3,499. This competitive positioning indicates Samsung’s ambition to enter the market and carve out a significant share​​​​.

The Role of Qualcomm and Future Chipsets

Qualcomm’s involvement in Samsung’s XR project is particularly noteworthy. The company is reportedly working on a new XR chip, which is expected to be more powerful than its previous iterations. This chipset could be crucial in powering Samsung’s XR device, potentially offering superior performance and capabilities​​​​.

Market Potential and Consumer Impact

The introduction of Samsung Glasses could significantly impact consumer and enterprise segments. In the consumer market, these devices could offer new forms of entertainment, communication, and information access. For businesses, the applications range from training and simulation to enhanced customer engagement and data visualisation.


Samsung’s entry into the wearable technology market with its “Samsung Glasses” trademark signifies a significant shift in the personal electronics landscape. By collaborating with industry leaders like Google and Qualcomm, Samsung is positioning itself as a formidable player in the XR arena. As we await more details and the potential launch in late 2024, the anticipation and speculation surrounding Samsung Glasses continue to build, promising exciting developments in the world of wearable technology.

Frequently Asked Questions (FAQs)

What Are Samsung Glasses?

Samsung Glasses refers to a potential new product line from Samsung, suggested by their recent trademark registration. This line is speculated to include augmented reality (AR), virtual reality (VR) headsets, and other smart wearable devices.

When Can We Expect the Launch of Samsung Glasses?

The launch of Samsung Glasses is rumoured to be scheduled for late 2024. This tentative timeline is based on industry speculations and the company’s trademark registration activities.

How Will Samsung Glasses Compete with Apple’s Vision Pro?

Samsung Glasses is anticipated to be a direct competitor to Apple’s Vision Pro. With an expected price of around $2000, they aim to offer a more affordable yet high-quality alternative to Apple’s high-end VR headsets.

What Technologies Are Behind Samsung Glasses?

Samsung is collaborating with Google and Qualcomm to develop its XR technology. This includes advanced chipsets from Qualcomm and software expertise from Google, focusing on creating a comprehensive extended reality experience.

What Is the Significance of the Samsung Glasses Trademark?

The Samsung Glasses trademark signifies Samsung’s strategic move into the wearable tech market, particularly in the XR segment. It represents the company’s commitment to exploring new technologies and potentially diversifying its product offerings in the wearable technology space.

Samsung Sets Sights On Xr Dominance With New Samsung Glasses Trademark

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