Global Smartwatch Market Soars in Q3 2023: Huawei and Fire-Boltt Lead the Charge

In Q3 2023, the global smartwatch market experienced a notable rebound, exhibiting a 9% year-over-year growth. This resurgence is primarily attributed to strong performances by leading brands such as Huawei, Fire-Boltt, and Apple, especially in key markets like India and China.


  • The global smartwatch market grows by 9% YoY in Q3 2023.
  • Huawei and Fire-Boltt drive growth in China and India.
  • Apple achieves record Q3 performance.
  • Samsung faces a decline in shipments.
Global Smartwatch Market Soars In Q3 2023

Market Overview and Current Trends

Q3 2023 Market Performance

The third quarter of 2023 marked a significant upturn for the global smartwatch market, with shipments rising by 9% compared to the previous year. This growth follows a period of stagnation earlier in the year and is a clear indicator of the market’s resilience.

YearPercentage Increase

Leading Brands and Their Impact

Key players such as Huawei, Apple, and Fire-Boltt have been instrumental in this turnaround. Huawei recorded a 56% shipment increase, mainly due to its success in the Chinese market. Apple, maintaining its industry leadership, achieved a 7% shipment increase, thanks to its 2nd-generation Apple Watch SE models.

BrandYoY Increase

Segment Analysis: HLOS vs. Basic Smartwatches

The distinction between High-level Operating Systems (HLOS) and Basic smartwatches has become increasingly relevant. HLOS smartwatches, such as those offered by Apple and Huawei, have grown substantially, demonstrating consumer preference for more feature-rich devices.

Regional Market Insights

The Indian Market’s Dominance

India’s smartwatch market, led by brands like Fire-Boltt, Noise, and boAt, contributed to 35% of the global shipments, reaffirming its position as a market leader.

China’s Market Dynamics

In China, Huawei’s strategic focus on integrating its smartwatch and smartphone segments has paid off, leading to significant growth in its smartwatch shipments.

Western Markets’ Performance

In Western markets, Apple’s strong presence continues. However, Samsung has experienced a decline in shipments, mainly due to a decrease in the popularity of its older models.

Brand-specific Analysis

Apple’s Strategy and Success

Apple’s strategy of continuously innovating and refreshing its product line has resulted in its best-ever Q3 performance, with the 2nd-generation Apple Watch SE playing a vital role in this success.

Huawei’s Remarkable Growth

Huawei’s impressive 56% YoY growth can be attributed to the popularity of its Watch 4 and 4 Pro series and the successful integration of its smartwatch and smartphone businesses.

Samsung’s Mixed Results

Despite a 19% YoY shipment decline, Samsung’s latest models, such as the Galaxy Watch 6 Classic, have performed relatively well, indicating a potential for recovery in future quarters.

Market Forecast and Predictions

Future Market Trends

The smartwatch market worldwide is expected to grow significantly in the coming years. By 2030, it’s predicted to be worth about $77.22 billion. This enormous increase is mainly because of new and better smartwatch technology and more people wanting to buy them.

Emerging Technologies and Consumer Trends

New technologies, such as improved health monitoring features and longer battery life, are anticipated to play a significant role in future market growth. Consumer preferences shift towards smartwatches that blend style, functionality, and health features.


The Q3 2023 rebound in the global smartwatch market highlights the sector’s resilience and potential for growth. Key players like Huawei, Fire-Boltt, and Apple have driven this growth, particularly in India and China. While challenges remain, particularly for brands like Samsung, the overall outlook for the smartwatch market remains positive.

Global Smartwatch Market Soars In Q3 2023 Huawei And Fire-Boltt Lead The Charge

1. Source

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top