35 Million Tune in for Epic India-Pakistan Match!

Hey there! Did you hear about the recent cricket match between India and Pakistan? It was amazing! The match broke a new global streaming record for Disney’s Hotstar platform by attracting 35 million concurrent viewers. This is fantastic news, as it has breathed new life into the streaming service, which had been losing subscribers.

Key Takeaways

  • Disney’s Hotstar set a new global streaming record with 35 million concurrent viewers.
  • The record-breaking event was the cricket match between India and Pakistan.
  • The previous record was held by Viacom18’s JioCinema with 32 million viewers.
  • Disney’s Hotstar has been struggling with losing over 20 million subscribers in recent quarters.
  • The streaming service is currently looking for a buyer for its India operations.
India Vs Pakistani 35 Million Concurrent Viewers
Credit: IndianExpress

The Record-Breaking Event

The India-Pakistan cricket match was more than just a game; it was a phenomenon that broke all previous streaming records. The match was part of the ongoing ICC World Cup 2023 and was streamed on Disney’s Hotstar. The platform attracted 35 million concurrent viewers, surpassing the previous record of 32 million set by Viacom18’s JioCinema.

The Importance of Disney’s Hotstar

This achievement comes at a crucial time for Disney’s Hotstar. The platform has lost over 20 million subscribers in the past three quarters. The record-breaking viewership could be a turning point for the streaming service, which is seeking a buyer for its India operations.

The Competitive Landscape

The streaming market in India is highly competitive. Viacom18, backed by Asia’s richest man, Mukesh Ambani, had outbid Disney for the five-year streaming rights of the popular cricket tournament IPL. This new record puts Disney’s Hotstar in the spotlight, showing its potential to fight against rising competitors.

The Future of Disney’s Hotstar in India

The platform’s executives are set to meet at the US headquarters to discuss the future of Disney’s Hotstar in India. Preliminary talks have been held with several firms, including Indian conglomerate Reliance and some private equity giants. The outcome of these discussions could shape the future of streaming services in India.

Conclusion

The India-Pakistan cricket match has set a new global streaming record, providing a much-needed boost for Disney’s Hotstar. As the platform navigates challenges, including losing subscribers and stiff competition, this record could serve as a lifeline. With ongoing talks about the future of Disney’s Hotstar in India, this record-breaking event could be a game-changer.

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